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Market Analysis
Energy and technology markets have changed drastically in the past decade
and promise to undergo substantial changes in the next several years. Jackson
Associates has supported information and analysis needs for companies throughout
the US and Canada. He has also assisted startup companies and new entrants
to the energy industry to develop information on energy markets and develop
strategies to succeed in challenging markets. He has also worked with national
and local energy service companies to assess markets for energy service measures
and technologies and to develop target markets and marketing strategies.
Jackson Associates flagship market analysis products, MAISY®
(Market Analysis and Information System) Databases have been developed from
information on more than 1 million individual utility customers throughout
the US and Canada, providing a representative sample of residential, commercial
and industrial customers for utility service areas, states and provinces.
Large customer samples within states and service areas maintain the diversity
of actual customer populations, providing a more accurate analysis of customers,
markets and market segments compared to "average" customer information. Databases
include energy use, hourly loads, building, equipment, operating, occupant
and other energy-related information for individual commercial , industrial
and residential customers records including 8760 hourly loads for individual
end uses.
These databases , which the first commercially available comprehensive sources
of utility customers in individual states and utilities, have served as a
standard source of utility customer energy use, firmographic and psychographic
information and have been used by competitive energy providers, regulated
utilities, regulatory agencies, state and federal energy agencies, and private
companies. In addition to utility customer databases, analysis support was
also provided to many database clients in the areas of market segmentation,
profitability analysis, target marketing, cost of service analysis and hourly
load forecasting. The patented MAISY software system (see below) is provided
with these databases. A partial list of database clients includes:
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American Electric Power
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Arizona Public Service
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Atlantic Electric
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Austin Electric Utility
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Barakat & Chamberlin
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Boston Edison
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Bonneville Power
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Progress Energy
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Carrier Corp
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Cinergy
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Citizens Gas
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Idatech
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Commonwealth Edison
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Consumers Power
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Delmarva Power
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Deloitte Consulting
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Department of Energy (US)
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Duke Power
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Edison Source
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EDM Pro
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Electricities
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Equitable Power Services
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GDS Associates
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Geothermal Ht Pmp Consort
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Hagler Bailly
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Hamilton Sunstrand
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Illinois Power
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Ingersoll Rand
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Indiana Gas
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Montana Power
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Navigant Consulting
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New Energy Ventures
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Northeast Utilities
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N Indiana Public Service
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Oglethorpe Power
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Ontario Hydro
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Otter Tail Power
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Pennsylvania Electric Co
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Penn Power and Light
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PG&E Energy Services
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Southern Company
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United Technologies
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Southwest Public Service
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Tennessee Valley Authority
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Texas Utilities
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Toyota
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Utilicorp United
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Xcel Energy
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