Free easy-to-use online estimates of energy bill savings with DG.

DG MarketplaceTM acts as a clearing house where customers can evaluate DG applications and companies can promote their unique products and services.

Instead of licensing DG-USA for inhouse use, Jackson Associates will conduct the analysis for your service area and provide you with a confidential DG Strategic Plan which details benefits and costs of alternative utility DG activities along with a strategic plan for utility responses and participation in the DG market. The DG Strategic Plan considers your customers' loads, rate structures, cost of service, T&D costs and other unique characteristics of your service area.

The Utility DG Strategic Plan provides clients with a written evaluation of DG technologies, DG issues, utility customer characteristics, rates, cost of service and other utility-specific issues as well as discussions, analyses and profitability assessments of alternative utility DG initiatives. Jackson Associates staff apply DG-USA to thoroughly evaluate DG energy, demand, hourly loads, revenue, cost and profitability impacts for your service area with alternative utility DG initiatives. The DG Strategic Plan provides the following information annually through 2020:

  • Maximum market potential and forecast market penetration for up to two dozen DG technologies including number of installations and energy impacts by DG technology type for sectors (residential, commercial and industrial) and detailed market segments (office, restaurant, etc.)

  • System-wide, sector and market segments energy use and load profiles with and without the impacts of DG technologies

  • Customer DG benefits and costs (including the value of avoided power interruption and improved power quality) associated with DG installations detailed by sectors and market segments

  • Utility DG benefits and costs including electric utility generation, transmission and distribution savings, benefits of reduced wholesale market purchase and /or increased sales

  • Utility and customer benefits and costs associated with alternative utility DG initiatives detailed by sectors and market segments

These results are provided in a detailed confidential DG Strategic Plan Document. Appendices document utility customer, market segment, sector and service area customer information and technology analysis.

Utility DG Strategic Plan - Table of Contents

Each 150+ page DG Business Plan includes the following topics:

Table of contents

  1. Executive Summary
  2. Distributed Generation (DG) Technologies
  3. Utility Service Area Customers
  4. Maximum Potential Market for DG
  5. DG Market Penetration
  6. Parameters, Definitions and Analysis Assumptions
  7. Utility Initiatives Analyses - Baseline
  8. Utility Initiatives Analyses - Alternative Scenarios
  9. DG Strategic Plan
  10. Benefits, Costs and Impacts of Initiatives Recommended in the Utility DG Strategic Plan
  11. Appendices

Annual data and analysis are provided for the period 2001 through 2020.
Appendices include detailed data and supporting analysis in each of the ten sections

Analysis is conducted for a baseline scenario and for alternative scenarios which bracket the most likely outcomes of uncertain variables in the analysis. For instance, the baseline scenario will use a "best estimate" for future natural gas prices while "high" and "low" estimates are applied in alternative scenarios. These baseline, high and low scenario analyses are documented in appendices.

JA Experience in New Technology and Market Analysis

Utility DG Strategic Plan development is led by Dr. Jerry Jackson, president of Jackson Associates, an internationally-recognized expert with over twenty-five years experience in energy, technology and marketing analysis, forecasting and utility customer data development, energy market transitions and market positioning. He has conducted new technology market analysis for DOE, GSA, OMB, Oak Ridge National Laboratory, NREL, state agencies and electric utilities. He developed market penetration estimates for solar and coal technologies for the Department of Energy and provided independent assessments of solar energy market penetration to the National Renewable Energy Laboratory . Dr. Jackson developed and applied market penetration models for conservation technologies offered by several dozen utilities throughout the US. These analysis results were used to determine appropriate DSM marketing efforts before a dozen public service commissions. Model forecasts were used to set marketing targets for many of these utilities.

Dr. Jackson has advised existing electric and gas utilities, ESCOs and new market entrants including some of the most successful new energy service providers on developing competitive market strategies. Dr. Jackson has been intimately involved in developing detailed strategies for competing in new energy markets including advising a major financial institution on competitive market profitability, developing customer profitability scoring models for utilities, providing customer hourly load data for strategic pricing analysis, advising new energy market entrants on customer profitability and targeting and other issues.

His early work includes extensive analysis of commercial and residential end-use energy, development of the first commercial sector end-use model at Oak Ridge National Laboratory in 1976 and its application in developing the Carter Administration's National Energy Plan. In 1979, Dr. Jackson became Chief of the Applied Research Division and a Senior Research Scientist at the Georgia Tech Research Institute where he headed the EPRI research effort to develop the COMMEND commercial sector end-use forecasting model.

Since 1981, Dr. Jackson has provided proprietary residential and commercial end-use models (REDMS and CEDMS) and market databases (MAISY® ) through his firm, Jackson Associates (JA). MAISY utility customer databases and analysis software are the energy industry's leading source of commercial and residential energy, hourly load data, profitability and profiling analysis (see JA Clients).

Dr. Jackson has served as a consultant to the California Energy Commission, the Electric Power Research Institute, Washington State University, Colorado School of Mines, the Solar Energy Research Institute, Lawrence Berkeley Laboratory, Oak Ridge National Laboratory, the states of Colorado, Indiana, Michigan, New York, Pennsylvania and Texas and several dozen utilities. At DOE's request, he conducted a series of focus group sessions to help guide future DOE data collection and database development. He has also served as a consultant to DOE on various database and data development issues.

Dr. Jackson is widely published in both academic and industry publications including Public Utilities Fortnightly, Electrical World, Energy, Energy Policy, Review of Economics and Statistics, Land Economics, Journal of Business Administration, Journal of Urban Economics and Journal of Risk and Insurance. Additional research has been published in dozens of technical reports for clients.

Dr. Jackson holds a Ph.D. in economics from the University of Florida with specialties in econometrics and regional economics.

Clients

A list of Jackson Associates clients and background information is available at the following link: Clients.

Utility DG Strategic Plan Costs

Costs below are for development of a Utility DG Business Plan for a single electric utility service area including residential, commercial or industrial sectors
Utility DG-Strategic Plan $9,500

Contact Information

To discuss possible applications of DG-USA tailored to meet your needs, contact:

Jerry Jackson,
Jackson Associates,
4819 Emperor Boulevard, 4th Floor
Durham, NC 27703
919-967-9000


e-mail:jjackson@ntrnet.net

Home | Order Energy Marketing Databases | JA