MAISY On-Site DG Workshop
Developing DG Strategies to Maximize Utility Profitability
A one-half to one-day on-site MAISY DG workshop describes and evaluates DG
issues from electric and gas utility perspectives. While DG technologies
and manufacturers are briefly inventoried, the primary objective of the workshop
is to frame and explore issues which must be addressed if utilities are to
effectively integrate a maturing DG market into a long-term profitable strategic
business plan.
Workshop Agenda
The agenda for each workshop is customized for individual clients. A general
agenda is shown below:
Suggested Agenda:
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Executive Summary
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Distributed Generation (DG) Technologies
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DG Applications
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DG Economics - Overview
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DG Economics - Customers
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Determining Customer Cost of Service
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DG Economics - Utility
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When Utilities Give Customers the Wrong Signals
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Rate structure distortions
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Averaging T&D and other costs
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Other Variables in DG Economics
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Geographic issues
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Customer composition issues
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Electric/gas rate structure issues
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Comparison of Competitive and Deregulated Market DG issues
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A Revenue Management Model of DG Analysis
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DG Strategies to Maximize Utility Profitability
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Summary
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Questions/Answers
Workshop Details
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Conducted as a one-half day workshop at the client's location for any
number of client employees
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Cost is $1,200 plus travel expenses for each workshop
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Power Point slides of the entire presentation are provided to attendees
Workshop Leader
This workshops is led by Dr. Jerry Jackson, president of Jackson
Associates, an internationally-recognized expert with over twenty years
experience in energy, technology and marketing analysis, forecasting and
utility customer data development, energy market transitions and market
positioning. Dr. Jackson's work in DG market analysis area provides clients
with information and strategies related to distributed generation technologies.
Applications which include include market strategy analysis, market sizing,
market and customer profitability analysis, have been performed for DG equipment
manufacturers and electric utilities.
Dr. Jackson's early work includes extensive analysis of commercial and
residential end-use energy, development of the first commercial sector end-use
model at Oak Ridge National Laboratory in 1976 and its application in developing
the Carter Administration's National Energy Plan. In 1979, Dr. Jackson became
Chief of the Applied Research Division and a Senior Research Scientist at
the Georgia Tech Research Institute where he headed the EPRI research effort
to develop the COMMEND commercial sector end-use forecasting model.
Since 1981, Dr. Jackson has provided proprietary residential and commercial
end-use models (REDMS and CEDMS) and market databases (MAISY® ) through
his firm, Jackson Associates (JA). MAISY utility customer databases and analysis
software are the energy industry's leading source of commercial and residential
energy, hourly load data, profitability and profiling analysis
(see JA Clients).
Dr. Jackson experience also includes analyzing markets for new technologies
and forecasting market penetration of new energy-related technologies. Over
the past twenty-five years Dr. Jackson has conducted new technology market
analysis for DOE, GSA, OMB, Oak Ridge National Laboratory, NREL, state agencies
and electric utilities. He developed market penetration estimates for solar
and coal technologies for the Department of Energy and provided independent
assessments of solar energy market penetration to the National Renewable
Energy Laboratory . Dr. Jackson developed and applied market penetration
models for conservation technologies offered by several dozen utilities
throughout the US. These analysis results were used to determine appropriate
DSM marketing efforts before a dozen public service commissions. Model forecasts
were used to set marketing targets for many of these utilities.
Dr. Jackson has served as a consultant to the California Energy Commission,
the Electric Power Research Institute, Washington State University, Colorado
School of Mines, the Solar Energy Research Institute, Lawrence Berkeley
Laboratory, Oak Ridge National Laboratory, the states of Colorado, Indiana,
Michigan, New York, Pennsylvania and Texas and several dozen utilities. At
DOE's request, he conducted a series of focus group sessions to help guide
future DOE data collection and database development. He has also served as
a consultant to DOE on various database and data development issues.
He has advised existing electric and gas utilities, ESCOs and new market
entrants including some of the most successful new energy service providers
on developing competitive market strategies. Dr. Jackson has been intimately
involved in developing detailed strategies for competing in new energy markets
including advising a major financial institution on competitive market
profitability, developing customer profitability scoring models for utilities,
providing customer hourly load data for strategic pricing analysis, advising
new energy market entrants on customer profitability and targeting and other
issues.
Dr. Jackson is widely published in both academic and industry publications
including Public Utilities Fortnightly, Electrical World, Energy, Energy
Policy, Review of Economics and Statistics, Land Economics, Journal of Business
Administration, Journal of Urban Economics and Journal of Risk and
Insurance. Additional research has been published in dozens of technical
reports for clients.
Dr. Jackson holds a Ph.D. in economics from the University of Florida with
specialties in econometrics and regional economics.
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