Energy Equipment Retailer Applications

MAISY products and service support energy equipment retailers in evaluating and segmenting markets, identifying target segments and developing marketing contact information.

In addition to providing the customer information and marketing analysis described below, Jackson Associates also conducts custom market analysis in support of specific marketing objectives.

Marketing strategy and marketing program development also require detailed customer information. Market segmentation, target marketing, customer scoring and other marketing activities benefit from the greatest amount of customer information available.

The following MAISY Products and Services are most relevant for supporting these needs

For Distributed Resource Manufacturers

DG Marketplace provides potential DG customers with estimates of energy bill savings available with engines, microturbines, turbines and fuel cell systems customized specifically for each site.

Marketing to utilities. DG systems can contribute to reduced T&D expansion costs, reduced emissions, increased reliability and power quality, and other utility benefits. When properly integrated in utility system planning, DG also increases utility system revenues.

By presenting utility- and equipment-specific DG business strategies designed to benefit both customers and utility shareholders, Jackson Associates assists DG manufacturers and retailers in their efforts to market DG systems directly to utilities through (1) direct utility sales and/or (2) sales to individual customers in partnership with utilities.

For clients who want to perform analysis inhouse, the DG Marketplace is the easiest-to-use distributed energy resource assessment, market analysis and marketing tool available, both for individual project evaluations and market analysis. The Profiler applies:

• 8,760 hourly electric and thermal loads from the widely-used MAISY Utility Service Area Customer Databases,
• current utility rate tariffs and
• distributed resource technology characteristics

to assess DG applications for any user-selected customer characteristics or market segments. Results are immediately presented in each online session.

Basic Utility Customer Database Products

MAISY utility customer database information is available in two formats:

• Full Utility Customer Databases include all customer information with standard MAISY Database access software

• Custom Database Extractions provide subsets of the databases (e.g., all data for offices) and/or analysis results based on the database information (e.g., average hourly loads for convenience stores in New York City).

Full database applications are typically selected by clients who undertake a range of analysis with in-house efforts while Custom Database Extractions are appropriate for applications which focus on specific issues or customer segments .

MAISY Utility Customer Databases have been developed from information on more than one million individual utility customers throughout the US and Canada and provide a representative sample of customers for individual states, regions and utility service areas.

MAISY Utility Customer Database Products Include:

	State Utility Customer Databases provide extensive building structure, building and end-use energy use, equipment, conservation, electricity, natural gas and oil consumption data including hourly loads and other energy-related variables along with traditional economic and demographic information for utility customers throughout the US. Information on total energy and customer counts as well as detailed customer and customer segment information is available with a patented point-and-click data evaluation and exploration user interface. All data in the state-level databases can be exported for analysis or use with other software.
	Service Area Utility Customer Databases provide the same customer detail as the State-Level Databases. Databases are available for any electric utility service area including investor-owned utilities, municipal utilities, public utility districts, and co-op areas. Utility Customer Hourly Load Databases include hourly load data for each customer record in the state and utility customer databases. Hour loads are available as (1) day-type/month with 24 hourly profiles for each of the three day types (week day, peak day, week end day) and for each month for electric, natural gas and fuel oil or (2) 8,760 hourly loads for the total building and individual end uses for electricity, natural gas and fuel oil. Online hourly loads and electricity bill estimates are now available at dgmarketplace.com Demand Response and DSM Databases provide hourly demand response (DR) and DSM potentials and estimated DR and DSM program impacts for each customer in the State and Utility Service Area Databases. These database extensions are provided on a custom basis.
	MAISY Canadian Province and Service Area Databases products incorporate information from Statistics Canada, including population surveys, surveys of employment payrolls and hours and labor force surveys along with data from Canadian utilities, association data, proprietary Canadian customer data as well on-site survey and utility billing data of commercial customers from northern tier US states. Australian Utility Customer Databases are available for the 8 states and territories in Australia along with databases for metropolitan areas and cities. Databases reflect 8760 weather data for individual Australian locations.
	Custom Database Extractions are available for clients needing only a subset of the MAISY database information. Custom data ranges from a few summary statistics to large relational databases. If you have energy-related information needs, Jackson Associates can provide the data.