Energy Technology Manufacturer and Retailer Applications
Equipment manufacturers use customer information for new product development
and market strategy development. Manufacturers and retailers use customer
information for marketing strategy and marketing program development.
A successful new product offering must have a potential market that is large
enough to support commercialization and marketing of the product. Additionally,
the new product must be able to compete with other technologies in that market
space. Subtle changes in cost/efficiency or operating characteristics can
often change the size of the potential market and the competitive advantage
of an individual technology. Since most existing products are typically updated
and improved, changing market potential and competitive positioning, product
development analysis is actually required over the life of most products.
All of these product development activities require detailed information
on the potential customers and market.
Marketing strategy and marketing program development also require detailed
customer information. Market segmentation, target marketing, customer scoring
and other marketing activities benefit from the greatest amount of customer
information available.
The following MAISY Products and Services are most relevant for supporting
these needs
For Distributed Resource Manufacturers
DG Marketplace provides potential
DG and CHP customers with estimates of energy bill savings available with
engines, microturbines, turbines and fuel cell systems customized specifically
for each site.
Marketing to utilities.
DG systems can contribute to reduced T&D expansion costs, reduced emissions,
increased reliability and power quality, and other utility benefits. When
properly integrated in utility system planning, DG also increases utility
system revenues.
By presenting utility- and equipment-specific DG business strategies designed
to benefit both customers and utility shareholders, Jackson Associates assists
DG manufacturers and retailers in their efforts to market DG systems directly
to utilities through (1) direct utility sales and/or (2) sales to individual
customers in partnership with utilities.
For clients who want to perform
analysis inhouse, the DG Marketplace
is the easiest-to-use distributed energy resource assessment, market analysis
and marketing tool available, both for individual project evaluations
and market analysis. The Profiler applies:
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8,760 hourly electric and thermal loads from the widely-used MAISY Utility
Service Area Customer Databases,
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current utility rate tariffs and
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distributed resource technology characteristics
to assess DG applications for any user-selected customer characteristics
or market segments. Results are immediately presented in each online session.
For All Energy Technology Manufacturers and Retailers
Regardless of the technology, if it uses energy or is related to residential
or commercial building construction, MAISY products and/or services can provide
valuable input in product business and strategy development. The following
Jackson Associates products and services support all energy technology
manufacturers and retailers:
Utility
Customer Databases provide information on customers in every utility
and state in the US and all provinces in Canada.
Other
MAISY data products support targeted information gathering
Jackson Associates
technology modeling and market
modeling can provide you will market potential and sales forecast estimates
for any energy technology. Analysis of sales with alternative product attributes
can help identify profitable changes in product design and marketing strategies.
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