Marketing and Sales Forecasts
Selling energy, energy technologies and energy technology design and development
require knowledge of market potential and sales forecasts under alternative
conditions. Different prices for your products and services and your competitor's
prices (even regulated electric utilities face some forms of competition)
help determine future sales. If you are an equipment manufacturer, product
design decisions define potential markets and help determine future sales.
Jackson Associates is experienced in providing marketing and sales modeling
and forecasting to electric and gas utilities, equipment retailers and equipment
manufacturers.
Dr. Jackson has conducted market analysis to assist regulated utilities in
rate analysis, marketing, conservation and demand response analysis, and
new product development.
Technology Marketing and Sales Forecasting Sample Projects
See the Technologies Models and Forecasting Section
Energy Marketing and Sales Forecasting Sample Projects
A Canadian Energy Service Company: Assisted in market potential analysis
to assess entry into new Canadian energy services markets. Provided consulting
support in development of customer segmentation and profitability analysis.
Southern Utility: Provided 8760 hourly load data and market assessment
to determine impacts of changes in rate structures on current and future
utility revenue
Western US Utility: Developed energy customer energy use and hourly
loads in the Texas market for use in retail energy target marketing activities.
Texas Retail Energy Provider: Assisted a Texas retail energy provider
in developing competitive market strategies in advance of Texas electric
market deregulation. Developed residential and commercial customer databases,
profit scoring models and customer targeting models and provided consulting
support for a variety of modeling, analysis and strategy applications.
National ESCO: Provided hourly load characteristics and market potential
for national energy sales market strategy development.
Southwestern Retail Energy Provider: Assisted a competitive energy
provider in determining market potential in northeastern state as part of
market entry analysis.
Internet Utility Electricity Provider: Assisted in market segmentation
and customer targeting. Provided customer, energy use, technology data,
psychographic and firmographic data for customers throughout the US.
Venture Capital Company: Provided customer data and consulting support
to evaluate residential energy market profit potential as part of a market
entry analysis.
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