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CHAPEL HILL, N.C., October 20, 1998. A recently-completed study of Pennsylvania commercial sector electric utility customers quantifies the rewards and risks of marketing to customers in competitive electric utility markets. Study results show that significant profits can be achieved but that traditional customer characteristics such as number of employees, kWh and kW are not useful predictors of customer profit. Profit variation, even within a single business segment, is large; for instance, a retail store customer with annual energy use of 1,500 - 2,000 MWH is just as likely to net a $10,000 annual electricity sales profit as to return a $10,000 annual loss. Study results show that analysis of individual customers from the MAISY Pennsylvania Utility Customer Database permits energy suppliers to identify profitable customers with as much as 96% accuracy.
The new Jackson Associates study is available at http://www.maisy.com/paprof.htm
MAISY (Market Analysis and Information System) is a customer-detailed information and market analysis system that provides energy, hourly loads, building, equipment, occupant, other energy-related information and profitability analysis for commercial and residential customers nationwide. Commercial and residential databases include customer records covering the 48 continental states and DC; hourly energy and profitability analysis may be conducted at the national-level, state-level or for 215 cities throughout the US.
"MAISY is the largest and most comprehensive database of commercial and residential customers available" says Dr. Jerry Jackson, president of Jackson Associates. "Our clients are using MAISY for nearly every application conceivable in preparation for and participation in competitive energy markets." State and national market sizing, market segmentation, strategic pricing, load profiling, new product development, benchmarking, price-bids, profitability evaluations and supply requirement forecasts are a few MAISY applications.
Jackson Associates (JA) has been providing utility customer databases and energy analysis software since 1981. MAISY® Energy Marketing Database products have become an industry-standard customer information source with more than seventy utilities, power marketers, ESCOS and other energy-interested clients. A detailed description of MAISY utility customer database products is provided at the web site http://www.maisy.com.
CONTACT: Jerry Jackson, Jackson Associates, 919-967-9000 or jjackson@ntrnet.net, Web site: http://www.maisy.com.
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