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Jackson Associates
Jerry Jackson, President
Jackson Associates
P.O. Box 12340
College Station, Texas 77842
979-204-7821
jjackson@maisy.com
Jackson Associates (JA) provides consulting support
in areas related to competitive energy market strategy and in support of
MAISY products and services.
Since 1982, Jackson Associates (JA) has been providing clients with utility
customer data development and market analysis based on survey, audit, load
research and billing file data. JA energy data analysis, including engineering
modeling, statistical energy use analysis, have been applied to estimate
individual customer energy use characteristics and load profiles as well
as to evaluate costs and energy use impacts of energy-savings technologies
for utilities, energy service companies and energy service providers throughout
the US.
Since their introduction in 1995, MAISY ® (Market Analysis
and Information System) Energy Marketing and Database products have become
the energy industry's leading source of commercial and residential customer
energy market information and profitability analysis. The databases, which
are available for each of the 48 continental states and DC, and utility service
areas provide extensive building structure, equipment, occupancy and energy
use data including hourly loads for a representative sample of households
and firms in each geographic area. MAISY clients include energy service
providers, ESCOS, equipment manufacturers, research organizations, companies
considering entry into the energy services market and other organizations.
MAISY products and services have also supported a variety of distributed
generation manufacturers and retailers including Ingersoll-Rand, Pratt and
Whitney, UTC Fuel Cells and Evonyx.
JA recently completed a project to develop and support the application of
residential and commercial customer profitability, energy use and revenue
models for one of the largest utilities in the US. JA has advised electric
and gas utilities, ESCOs and new market entrants including some of the most
successful new energy service providers on developing competitive market
strategies.
Jackson Associates CEDMS and REDMS (Commercial /Industrial and Residential
Energy Demand Models) end-use models have been widely used by utilities and
regulatory agencies across the US to forecast energy, peak demand, hourly
loads, DSM program impacts and to conduct integrated resource planning. CEDMS
(Commercial Energy Demand Model System) was first implemented for the New
York Power Pool and seven New York Utilities in 1982 and shortly thereafter
implemented at the New York State Energy Office, providing one of the few
instances where the same model was used by utilities and the state agency
responsible for regulating those utilities. CEDMS was also implemented for
the New England Power Pool and several New England Utilities including Boston
Edison, Commonwealth Electric and Central Maine Power. REDMS (Residential
Energy Demand Model System) was introduced in the late 1980's and immediately
applied at a variety of utilities including Washington Water Power, Gulf
States Power, Arkansas Power and Light, Mississippi Power and Light and Louisiana
Power and Light. CEDMS and REDMS have been implemented at more than two dozen
utilities and energy organizations and used in regulatory hearings including
short-term energy and load forecasts, long term energy and peak demand forecast,
demand side management program evaluation and integrated resource analysis.
CEDMS was extended for individual clients in the early 1990's to include
industrial customers.
JA corporate clients include more than 100 utilities, power marketers, energy
service companies and other energy-related organizations.
Jackson Associates also provides consulting support
in development of competitive market strategies and on issues related to
market analysis, customer information development, DG and other residential
and commercial technologies and conservation/DSM.
Jerry Jackson, president of Jackson Associates, is an
internationally-recognized expert with over twenty-five years experience
in market strategy, energy, technology and marketing analysis, forecasting
, policy analysis and utility customer data development. His early work includes
extensive analysis of commercial and residential end-use energy, development
of the first commercial sector end-use model at Oak Ridge National Laboratory
in 1976 and its application in developing the Carter Administration's National
Energy Plan. In 1979, Dr. Jackson became Chief of the Applied Research Division
and a Senior Research Scientist at the Georgia Tech Research Institute where
he headed the EPRI research effort to develop the COMMEND commercial sector
end-use forecasting model.
Since 1982, Dr. Jackson has provided proprietary residential and commercial
end-use models (REDMS and CEDMS) and market databases (MAISY® ) through
his firm, Jackson Associates (JA). MAISY utility customer databases and analysis
software are the energy industry's leading source of residential, commercial
and industrial energy, hourly load data, profitability and profiling analysis.
Dr. Jackson's applications interests also include analyzing markets for new
energy-related technologies including forecasting market penetration. Over
the past twenty-five years Dr. Jackson has conducted new technology market
analysis for equipment companies, electric utilities, the US Department of
Energy, OMB, Oak Ridge National Laboratory, National Renewable Energy Laboratory
and other federal and state agencies. Dr. Jackson developed and applied market
penetration models for conservation technologies offered by several dozen
utilities throughout the US. These analysis results were used to determine
appropriate DSM marketing efforts before a dozen public service commissions.
Models forecasts were used to set marketing targets for many of these utilities.
His most recent new technology analysis focuses on the distributed generation
market where he has provided strategic consulting support along with market
analysis databases and software tools for equipment manufacturers and electric
utilities.
He has experience in a wide variety of energy-related applications. For instance,
he recently developed profit scoring models and provided support in developing
a profit-maximizing mass market strategy for the deregulated subsidiary of
one of the largest utilities in the Southwest; he supported a major fuel
cell manufacturer in a national market potential assessment and he developed
a a strategic plan to implement a revenue management system at a municipal
utility incorporating rate design, demand response, ESCO activity, wholesale
market strategies, DG and other activities in a simultaneous revenue optimization
process.
Dr. Jackson has served as a consultant to the California Energy Commission,
the Electric Power Research Institute, Washington State University, Colorado
School of Mines, the Solar Energy Research Institute, Lawrence Berkeley
Laboratory, Oak Ridge National Laboratory, the states of Colorado, Indiana,
Michigan, New York, Pennsylvania and Texas and several dozen utilities. At
DOE's request, he conducted a series of focus group sessions to help guide
future DOE data collection and database development. He has also served as
a consultant to DOE on various database and data development issues.
He has advised existing electric and gas utilities, ESCOs and new market
entrants including some of the most successful new energy service providers
on developing competitive market strategies.
Dr. Jackson is widely published in both academic and industry publications
including Public Utilities Fortnightly, Electrical World, Energy, Energy
Business and Technology, Energy Policy , Review of Economics and Statistics,
Land Economics, Journal of Business Administration, Journal of Urban Economics
and Journal of Risk and Insurance. Additional research has been
published in dozens of technical reports for clients.
Dr. Jackson holds a Ph.D. in economics from the University of Florida with
specialties in econometrics and regional economics.
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