Jackson Associates

Jerry Jackson, President
Jackson Associates
P.O. Box 12340
College Station, Texas 77842
979-204-7821
jjackson@maisy.com

Jackson Associates (JA) provides consulting support in areas related to competitive energy market strategy and in support of MAISY products and services.

Jackson Associates Summary

Since 1982, Jackson Associates (JA) has been providing clients with utility customer data development and market analysis based on survey, audit, load research and billing file data. JA energy data analysis, including engineering modeling, statistical energy use analysis, have been applied to estimate individual customer energy use characteristics and load profiles as well as to evaluate costs and energy use impacts of energy-savings technologies for utilities, energy service companies and energy service providers throughout the US.

Since their introduction in 1995, MAISY ^® (Market Analysis and Information System) Energy Marketing and Database products have become the energy industry's leading source of commercial and residential customer energy market information and profitability analysis. The databases, which are available for each of the 48 continental states and DC, and utility service areas provide extensive building structure, equipment, occupancy and energy use data including hourly loads for a representative sample of households and firms in each geographic area. MAISY clients include energy service providers, ESCOS, equipment manufacturers, research organizations, companies considering entry into the energy services market and other organizations.

MAISY products and services have also supported a variety of distributed generation manufacturers and retailers including Ingersoll-Rand, Pratt and Whitney, UTC Fuel Cells and Evonyx.

JA recently completed a project to develop and support the application of residential and commercial customer profitability, energy use and revenue models for one of the largest utilities in the US. JA has advised electric and gas utilities, ESCOs and new market entrants including some of the most successful new energy service providers on developing competitive market strategies.

Jackson Associates CEDMS and REDMS (Commercial /Industrial and Residential Energy Demand Models) end-use models have been widely used by utilities and regulatory agencies across the US to forecast energy, peak demand, hourly loads, DSM program impacts and to conduct integrated resource planning. CEDMS (Commercial Energy Demand Model System) was first implemented for the New York Power Pool and seven New York Utilities in 1982 and shortly thereafter implemented at the New York State Energy Office, providing one of the few instances where the same model was used by utilities and the state agency responsible for regulating those utilities. CEDMS was also implemented for the New England Power Pool and several New England Utilities including Boston Edison, Commonwealth Electric and Central Maine Power. REDMS (Residential Energy Demand Model System) was introduced in the late 1980's and immediately applied at a variety of utilities including Washington Water Power, Gulf States Power, Arkansas Power and Light, Mississippi Power and Light and Louisiana Power and Light. CEDMS and REDMS have been implemented at more than two dozen utilities and energy organizations and used in regulatory hearings including short-term energy and load forecasts, long term energy and peak demand forecast, demand side management program evaluation and integrated resource analysis. CEDMS was extended for individual clients in the early 1990's to include industrial customers.

JA corporate clients include more than 100 utilities, power marketers, energy service companies and other energy-related organizations.

Jackson Associates also provides consulting support in development of competitive market strategies and on issues related to market analysis, customer information development, DG and other residential and commercial technologies and conservation/DSM.

Jerry Jackson

Jerry Jackson, president of Jackson Associates, is an internationally-recognized expert with over twenty-five years experience in market strategy, energy, technology and marketing analysis, forecasting , policy analysis and utility customer data development. His early work includes extensive analysis of commercial and residential end-use energy, development of the first commercial sector end-use model at Oak Ridge National Laboratory in 1976 and its application in developing the Carter Administration's National Energy Plan. In 1979, Dr. Jackson became Chief of the Applied Research Division and a Senior Research Scientist at the Georgia Tech Research Institute where he headed the EPRI research effort to develop the COMMEND commercial sector end-use forecasting model.

Since 1982, Dr. Jackson has provided proprietary residential and commercial end-use models (REDMS and CEDMS) and market databases (MAISY® ) through his firm, Jackson Associates (JA). MAISY utility customer databases and analysis software are the energy industry's leading source of residential, commercial and industrial energy, hourly load data, profitability and profiling analysis.

Dr. Jackson's applications interests also include analyzing markets for new energy-related technologies including forecasting market penetration. Over the past twenty-five years Dr. Jackson has conducted new technology market analysis for equipment companies, electric utilities, the US Department of Energy, OMB, Oak Ridge National Laboratory, National Renewable Energy Laboratory and other federal and state agencies. Dr. Jackson developed and applied market penetration models for conservation technologies offered by several dozen utilities throughout the US. These analysis results were used to determine appropriate DSM marketing efforts before a dozen public service commissions. Models forecasts were used to set marketing targets for many of these utilities. His most recent new technology analysis focuses on the distributed generation market where he has provided strategic consulting support along with market analysis databases and software tools for equipment manufacturers and electric utilities.

He has experience in a wide variety of energy-related applications. For instance, he recently developed profit scoring models and provided support in developing a profit-maximizing mass market strategy for the deregulated subsidiary of one of the largest utilities in the Southwest; he supported a major fuel cell manufacturer in a national market potential assessment and he developed a a strategic plan to implement a revenue management system at a municipal utility incorporating rate design, demand response, ESCO activity, wholesale market strategies, DG and other activities in a simultaneous revenue optimization process.

Dr. Jackson has served as a consultant to the California Energy Commission, the Electric Power Research Institute, Washington State University, Colorado School of Mines, the Solar Energy Research Institute, Lawrence Berkeley Laboratory, Oak Ridge National Laboratory, the states of Colorado, Indiana, Michigan, New York, Pennsylvania and Texas and several dozen utilities. At DOE's request, he conducted a series of focus group sessions to help guide future DOE data collection and database development. He has also served as a consultant to DOE on various database and data development issues.

He has advised existing electric and gas utilities, ESCOs and new market entrants including some of the most successful new energy service providers on developing competitive market strategies.

Dr. Jackson is widely published in both academic and industry publications including Public Utilities Fortnightly, Electrical World, Energy, Energy Business and Technology, Energy Policy , Review of Economics and Statistics, Land Economics, Journal of Business Administration, Journal of Urban Economics and Journal of Risk and Insurance. Additional research has been published in dozens of technical reports for clients.

Dr. Jackson holds a Ph.D. in economics from the University of Florida with specialties in econometrics and regional economics.