Jackson Associates: MAISY Databases, Forecasting Models, and Utility Load Analysis
Energy Data, Forecasting, and Utility Planning Analytics
Jackson Associates (JA) provides energy and hourly load databases, energy analysis, forecasting models, and utility customer load forecasting tools for electric utilities, energy agencies, technology companies, consultants, and investors.
- Publisher of the MAISY Energy Use and Hourly Loads Databases.
- Developer of utility forecasting and customer-level hourly load models.
- Provider of analysis for EVs, electrification, DSM, DER, storage, VPP, and grid impacts.
- Developer of the Grid Impact Model for localized utility distribution planning.
Company Overview
Jackson Associates provides leading-edge data, applications, forecasting models, and analysis to address challenging issues facing the energy industry. Founded by Jerry Jackson, a Ph.D. energy economist, JA works at the intersection of utility customer data, hourly load modeling, energy technology adoption, and practical planning analytics.
JA products and services are designed to help organizations understand how customers use energy, how loads vary by hour and customer segment, and how new technologies such as EVs, electrification, solar, storage, DSM, DER, and virtual power plants affect energy markets and utility systems.
MAISY Energy Use and Hourly Loads Databases
JA flagship products include the MAISY Energy Use and Hourly Loads Databases, an industry source of energy use and hourly load data for U.S. residential and commercial electric utility customers. MAISY Databases, originally published in 1995, have grown in scope to encompass more than 7 million U.S. residential and commercial utility customer records.
MAISY data provide customer-level detail on energy use, hourly loads, dwelling and building characteristics, demographics, end uses, and related variables used in market analysis, technology assessment, utility planning, and forecasting applications.
Newest Product: Grid Impact Model
The Grid Impact Model (GIM) is Jackson Associates' newest utility planning product. GIM is an Excel-based, AI-assisted distribution stress-testing system that forecasts localized impacts of EV adoption, electrification, customer growth, housing changes, extreme weather, DSM, DER, and VPP strategies.
GIM uses identity-protected utility customer data, customer digital twin methods, and MAISY-based hourly load intelligence to estimate 8,760 hourly loads at the customer, block group, ZIP code, and service-area levels. The model helps utilities identify where and when transformer, feeder, and local distribution risks are likely to emerge.
For electric cooperatives, municipal utilities, and investor-owned utilities, GIM provides a practical way to move from broad EV/electrification concern to specific, defensible planning intelligence. It can identify local hot spots, evaluate managed charging and DSM strategies, support non-wires alternatives screening, estimate VPP value, and provide exportable hourly load profiles for engineering studies and power-flow analysis.
Energy Data, Forecasting, and Analysis Applications
In addition to providing databases for client in-house analysis, JA provides products and services that integrate MAISY Database information with client-specific MAISY application analysis. Applications include:
- Forecasting smart grid technology market size and adoption potential for technology companies.
- Forecasting smart grid load impacts and cost/benefit analysis for electric utilities.
- Forecasting and analysis of demand response technologies and utility programs.
- Energy and peak demand forecasts for utilities.
- Scope 3 mortgage and commercial real estate loan customer emissions analysis.
- Forecasting market potential for solar PV, EVs, CHP, battery storage, fuel cells, and wind energy.
- Estimating customer hourly load profiles to support solar, battery storage, and other technology product development.
- Developing localized utility load forecasts for EVs, electrification, DSM, DER, VPP, and non-wires alternatives planning.
Jackson Associates also provides client consulting to support MAISY database, forecasting, and analysis applications.
Jackson Associates FAQ
What does Jackson Associates provide?
Jackson Associates provides energy use data, hourly load databases, forecasting models, utility customer analysis, and consulting services for energy industry applications.
What are the MAISY Databases?
The MAISY Databases are detailed residential and commercial customer energy use and hourly load databases used for forecasting, market analysis, technology assessment, and utility planning applications.
What is the Grid Impact Model?
The Grid Impact Model is Jackson Associates' newest utility planning product. It forecasts localized EV, electrification, weather, DSM, DER, and VPP impacts at customer, block group, ZIP code, and service-area levels.
How does the Grid Impact Model help cooperatives, municipal utilities, and IOUs?
GIM helps utilities identify emerging transformer and feeder stress, evaluate managed charging and DSM/VPP mitigation, support capital planning, and create power-flow-ready hourly load profiles for engineering studies.
Does Jackson Associates provide consulting support?
Yes. JA provides consulting support to help clients apply MAISY data, forecasting models, and Grid Impact Model results to specific market, planning, technology, and utility investment decisions.